Wahyudi, Mochamad and Meilinda, Vivi and Khoirunisa, Alfiah (2022) The Digital Economy's Use of Big Data. International Transactions on Artificial Intelligence (ITALIC), 1 (1). pp. 1-9.

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Abstract

The function of Big Data technology and Data Science in the contemporary digital economy is examined in this article. According to the author, large and medium-sized businesses in the retail and service sectors have a greater interest in utilizing them. Banks, mobile operators, and major manufacturing firms actively employ these technologies (Artificial Intelligence) to evaluate data on equipment failures and minimize downtime, which enables cost-reduction. Big Data technology serves as a liquid product and a prerequisite for boosting business profitability through individualized customer care and predictive analytics. It is crucial to ensure the formation of unique data exchanges and legalize a single definition of big data for the modern digital economy.

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