Nirmalasari, Leli and Alwiyah, Alwiyah and Sunarya, Po Abas and Panjaitan, Aropria Saulina (2022) A Digital Marketing Strategy Based on Applications to Rise Customer Satisfaction. International Journal of Cyber and IT Service Management (IJCITSM), 2 (2). pp. 1-7. ISSN 2808-554X

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Abstract

Increasingly advanced facilities are produced by technological advancements, which can be employed as a medium in the growth of a customer satisfaction-focused organization. Applying digital marketing tactics in marketing activities is one example of technology integration. This study aims to investigate the theoretical underpinnings of application-based digital marketing tactics. This kind of research uses a qualitative descriptive methodology. Secondary data from earlier studies' theoretical and empirical results gathered via literature studies is known as research data. The discussion concludes that choosing the best digital marketing strategy entails analyzing internal and external aspects before integrating application-based digital marketing methods into a corporation. This marketing tactic puts a focus on brand communication to raise consumer happiness. Theoretically, application-based digital marketing methods can boost brand trust and loyalty in addition to brand satisfaction.

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