Rahmad, John Basuki and Soedaryono, Chaidir Kurnia Thoullah and Fauzia, Luthfia and Aryanti, Dewi (2022) Analysis of The Effect of Community’s Role in CSR Activities on The Image of The Company of Minarak Brantas Gas, Inc. ADI Journal on Recent Innovation (AJRI), 3 (2). pp. 1-19. ISSN 2686-0384

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Abstract

This study aims to determine the effect of Community Perception and Community Participation on the Implementation of Corporate Social Responsibility (CSR) Activities and their impact on Company Image. The independent variables in this study are Community Perception of CSR Activities (X1) and Community Participation in CSR Activities (X2), mediating or intervening variables in this study is the Implementation of Corporate Social Responsibility / CSR (Z) activities, while the dependent variable is Company Image (Y). This type of research is quantitative descriptive research. This research is located in Kalidawir Village and Kedung Banteng Village, Tanggulangin Subdistrict, Sidoarjo Regency. The population in this study is the residents who received CSR program. The sampling technique in this study uses probability sampling techniques with simple random sampling methods. This study uses descriptive analysis and path analysis to determine the results of hypothesis analysis.

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