Sulivyo, Lod and Listiawati, Listiawati and Dewi, Faye Maya (2023) Strategy Management Analysis in the Face of Business Competition. ADI Journal on Recent Innovation (AJRI), 5 (1). pp. 1-8. ISSN 2686-0384

Text strategy-management-analysis-in-the-face-of-business-competition.pdf - Published Version Restricted to Registered users only Download (368kB)

Abstract

This study aimed to examine the influence of cost focus and differentiation focus on business competition. The research adopted a quantitative approach, utilizing questionnaires distributed to a sample of 70 business actors who participated by completing questionnaires. The results support the hypotheses: cost focus positively and significantly affects business competition, as evidenced by a t-value of 3.009. Moreover, cost focus has a significant impact on differentiation focus (t-value: 72.926), while differentiation focus positively influences business competition (t-value: 9.825). The study also finds that cost focus has a significant effect on business competition, mediated by differentiation focus (t-value: 82.751). These findings emphasize the importance of both cost management and differentiation strategies for enhancing business competitiveness.

Actions (login required)

View Item