Search for collections on Digital Blue Ocean

Factors Affecting Islamic Bank Customer Satisfaction

Mariyanti, Tatik and Edastama, Primasatria and Mohd Shafiai, Muhammad Hakimi (2021) Factors Affecting Islamic Bank Customer Satisfaction. APTISI Transactions on Management (ATM Journal), 5 (2). pp. 1-9. ISSN 2622-6804

[img] Text
4388.pdf - Published Version
Restricted to Registered users only

Download (277kB)


Customer satisfaction is a basic goal of any form of business or company, because customer satisfaction will provide many benefits for the sustainability of the business. Customer satisfaction will emerge influenced by certain factors. This study aims to analyze several factors that can influence customer impressions, tangible aspects, reliability, employee response, social responsibility, product innovation, competence and communication skills in Islamic banking. The research data was collected from customers of several Islamic banks in Jakarta. The data processed by the regression method with the SPSS software. This study shows that of the seven factors that are used as determinants of satisfaction, there are 4 factors that can affect the level of customer satisfaction at Islamic banks, namely tangibles, employee response, product innovation, and communication skills. Furthermore, this research also found that 3 other factors could not affect the level of customer satisfaction, those are competence, social responsibility, and reliability. The factors that influence the two dominant factors are the communication ability factor and the product innovation factor. The results of this study can help Islamic banks to be able to develop more effective and efficient strategies in terms of establishing high levels of customer satisfaction, so as to generate potential customers and higher profits.

Item Type: Article
Subjects: General > Customer Satisfaction
General > Media Communication
Depositing User: Admin Digital Blue Ocean
Date Deposited: 15 Jul 2023 08:27
Last Modified: 15 Jul 2023 08:27

Actions (login required)

View Item View Item