Reis, Joana Filipa Sousa (2015) Innovation in Digital Communication for Business: An exploratory Study. U. Porto. (Submitted)

Text Innovation in Digital Communication for Business ( PDFDrive ).pdf - Submitted Version Download (4MB)

Abstract

Given the exponential increase of the Internet users (Jucaityte et al, 2014), it is important to study how enterprises have been working and innovating their online communication tools, as well as understand how they can improve the communication through these Online Channels, in order to cover strongly increasing competition. This analysis aims to explain the relation between the growth of the new technologies with the Innovation Process (Leite, 2012), including the Innovation on Communication for Business. In different industries, the communication between majorities of stakeholder moves to virtual space (Jucaityte et al, 2014) and it is an important goal for the researcher to understand the influence of Online Communication for business and how the internet can have different impact on the Design industry in countries with a distinct economic environment. In fact, the study choice of this industry field was motivated by the field of work of the author of this dissertation. However, other industries was questioned to approach the main goal of the study. First, in order to search for a definition of innovative tools in digital communication, it was applied a qualitative approach. More specifically, it was combined some literature review with semi-structured interviews of academics, experts and some professionals working on Portuguese and British companies. Afterwards, was created a questionnaire and performed a pre-test to some American corporations, known as regular users of digital communication tools. Finally, it was applied the questionnaire to a sample of Portuguese, British and American companies, with the purpose of understanding the Status Quo of innovation in communication for business and differences among the sample companies under study.

Item Type:	Book
Subjects:	L Education > L Education (General)
Depositing User:	user input ebook
Date Deposited:	11 Mar 2022 09:43
Last Modified:	11 Mar 2022 09:43
URI:	http://dbo.raharja.ac.id/id/eprint/429

Actions (login required)

View Item