Dong Pham, Phuong (2016) Applying Digital Business to Business in Finland. Other thesis, SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES.

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Abstract

The study aims to research about applying digital business into a business to business (B2B) firm in Finland. E-commerce has developed in terms of B2B commerce and generates huge revenue for companies. The main objective of the study is to find out whether B2B e-commerce is beneficial for small and medium enterprises (SMEs) in Finland. The thesis is divided into two parts: the theoretical part will review digital business to business model and the empirical part will propose an implementation plan based on the theories into a Finnish SME firm. In the theoretical part, the concepts of digital business and electronic commerce is defined. Understand the advantages, disadvantages and classification of both terms gives firms a fundamental knowledge. The theories related to B2B e-commerce types, its characteristics, its benefits and limitations are discussed in the framework. In Finland, not only the big firms but also small and medium enterprises (SMEs) begin to integrate e-business into their B2B commerce. In the empirical study, an implementation plan is proposed to Asimart AY, a start-up grocery store in Seinäjoki. The empirical part focuses on researching the B2B e-commerce market in Finland, analysing the company’s situations to find a B2B e-commerce solution for the company. Recommendations are also given for Asimart AY when executing the plan. In conclusion, results of the study will be evaluated. The research validity and reliability are also discussed in this part. Lastly, the author will express his reflection when doing the study and also the possibility of future researches.

Item Type:	Thesis (Other)
Subjects:	L Education > L Education (General)
Depositing User:	Admin Digital Blue Ocean
Date Deposited:	11 Mar 2022 09:49
Last Modified:	11 Mar 2022 09:49
URI:	http://dbo.raharja.ac.id/id/eprint/50

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