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Items where Author is "Handra, Tessa"
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Wuisan, Dewi Surya and Handra, Tessa (2023) Maximizing Online Marketing Strategy with Digital Advertising. Startupreneur Bisnis Digital (SABDA), 2 (1). pp. 1-9. ISSN 2962-0279
Handra, Tessa and Sundram, Veera Pandiyan Kaliani (2023) The Effect of Human Resource Information Systems (HRIS) and Artificial Intelligence on Defense Industry Performance. IAIC Transactions on Sustainable Digital Innovation (ITSDI), 4 (2). pp. 1-9. ISSN 2715-0461
Sutisna, Felix and Handra, Tessa and Jap, Yustina Peniyanti (2023) The Influence of Social Media Marketing on Purchase Impulses with Brand Attentiveness as A Mediating Variable on UMKM X. APTISI Transactions on Technopreneurship (ATT), 5 (2). pp. 1-9. ISSN 2656-8888
Rizky Adam, Mochammad Riyadh and Handra, Tessa and Annas, Mohammad (2022) Pengaruh Celebrity Endorser dan Periklanan Terhadap Brand Image (Peran Digital Marketing). Technomedia Journal (TMJ), 7 (2). pp. 1-13. ISSN 2528-6544
Sutisna, Felix and Handra, Tessa (2022) The Theory of Planned Behavior Influences Online Shopping Behavior. APTISI Transactions on Management (ATM Journal), 6 (1). pp. 1-10. ISSN 2622-6804
Bangun, Cicilia Sriliasta and Handra, Tessa (2021) How Theory of Planned Behavior And Perceived Risk Affect Online Shopping Behavior. APTISI Transactions on Management (ATM Journal), 5 (2). pp. 1-11. ISSN 2622-6804